Client
FullStack Labs
Deadline
6 Months
Main Deliverables
High-Fidelity Navigable Prototypes
Usability Evaluation
Design System
Modernized Responsive Site
Style Guide
01.
Research and Alignment
• Collaboration with stakeholders to understand the main objectives. • Conducting competitive analysis and identifying areas for improvement in the website's structure and identity.
02.
Update and Expansion of the Design System
• Refinement of the existing design system to reflect the new visual identity. • Creation of reusable components to allow for greater agility and consistency on the website.
03.
Refinement of User Experience
• Creation of navigation flows that highlighted talent areas and software development. • Validation of flows with stakeholders and implementation of adjustments based on feedback.
04.
No-Code Development
• Implementation of the website using Webflow, ensuring responsiveness and flexibility for future updates. • Setup of integrations to facilitate maintenance and content management.
Processes
Value strategy
The process of our professionals combines strategy, creativity, and execution to deliver results that make a difference.
about the project
Online Presence
FullStack Labs sought to modernize its digital presence to reflect its growth and provide an optimized experience for users. The project included a complete restructuring of the website's design, aligned with the brand's renewed identity, to effectively communicate its services and attract new customers.
Challenge
Update the visual and functional identity of the website to communicate the company's services clearly, in a segmented and attractive manner, while maintaining consistency with the new brand.
The Goal
To offer a responsive experience, intuitive navigation, and modern design that attracts leads and consolidates FullStack Labs' authority, credibility, and positioning in the market.
Solution
The creation of a Design System and remodeling of the brand's visual identity was combined, uniting visual cohesion with functional flexibility. The implementation was done using Figma and Webflow to optimize the development process and enable agile updates.
Results
Increased Engagement: The modernized experience attracted new leads and strengthened communication with clients. Reduction in Time-to-Market: Reusable components accelerated the website update process. Positive Feedback: The updated design was widely praised by stakeholders, highlighting the clarity and the renewed identity.