Client
Banco do Brasil & Caixa Econômica Federal
Deadline
8 Months
Main deliveries
Refined Information Architecture
Style Guide
Website Design
Design System
High-Fidelity Clickable Prototypes
01.
User Research
• We conduct interviews with clients to understand motivations and expectations regarding promotions and rewards. • We identify pain points in the current use of the platforms.
02.
Design and Gamification
• We create interactive prototypes with gamification elements, such as achievements and visual rewards. • We develop intuitive flows for participating in raffles and choosing prizes.
03.
Tests and Iteration
• We conducted usability tests to validate users' understanding and interaction with the new features. • We adjusted the design based on collected feedback.
04.
Implementation and Launch
• We develop solutions using no-code tools, speeding up delivery time. • We launch platforms with integrated marketing campaigns.
processes
Value Strategy
The process of our professionals combines strategy, creativity, and execution to deliver results that make a difference.
about the project
Transforming Benefits into Interactive Experiences
Banco do Brasil was looking for a creative solution to increase customer engagement with the use of their credit cards and to reward them in an innovative way. The Desire Ourocard and Prize Box projects were developed to gamify the financial experience, promoting interactivity and loyalty.
Challenge
Create an experience that increases customer engagement with the Ourocard cards while highlighting the benefits and rewards offered by the bank, to a modern platform that captivates users while maintaining brand integrity and functionality.
The Goal
Develop solutions that gamify the use of cards to make it more appealing, simplify participation in promotions, and improve the overall customer experience with the bank's platforms.
Solution
The projects were designed to offer interactivity and customization, with features such as prize selection, gamified participation in raffles, and tracking of accumulated points. We used a user-centered methodology to ensure that the solutions were intuitive and effective.
Results
• Increased Engagement: Significant growth in the use of Ourocard and Caixa cards during the campaign duration. • Gamified Participation: Over 500,000 users participated in the promotions, recording more than 1 million interactions on the platform. • Customer Satisfaction: Positive feedback highlighted the interactivity and ease of use. • Financial Impact: Revenue exceeding R$5 million, boosting return on investment and expanding growth opportunities. • Loyalty: Significant increase in customer retention following the adoption of gamified solutions.